According to the fashion industry, "relative to the ' Italy manufacturing ', I prefer to call it the ' Italy people '. Among them, the human factor is the most important factor. "Held on March 29" ITAT 2008 China fashion Forum "on Italy Ambassador Ricca Rdo Sessa (thanks SA) proudly proclaimed.
According to the fashion industry, "relative to the ' Italy manufacturing ', I prefer to call it the ' Italy people '. Among them, the human factor is the most important factor. "Held on March 29" ITAT 2008 China fashion Forum "on Italy Ambassador Ricca Rdo Sessa (thanks SA) proudly proclaimed.
Qi Gang fall/winter 08/09
However, not all of the "Italy" made was "Italy people."
The pursuit of profit is the nature of enterprises, but also obligations. No profits and any industry is hard to sustain, let alone develop. Just how in the circumstances permitted by law to perform the "obligations", this problem, not only is today's Italy businesses need serious reflection, also China's clothing industry are thinking.
CHIC2008 W1 Museum, there is a very significant areas separated by cardboard, cardboard reads: the Italy Pavilion. Two security guards to guard the entrance of due diligence, only professional visitors will be allowed to enter the exhibition presented a business card.
By the end of this session, Italy Pavilion and CHIC connection is already the sixth year. On CHIC2008 of the Italy Pavilion is the largest foreign Exhibition Pavilion, one of the more than more than 30 companies focused on men's and women's clothing and accessories brand.
Football, Renaissance, Venetian mask Mardi Gras, Ferraris and pizza ... ... These are Italy's pride, and of course also include Armani, Ermenegildo Zegna, Canali, Prada and Versace these world-class brands supported by Italy's fashion. According to 2007 United States Institute for luxury (Luxury Institute) made in the rich sample, the world's top men's brands, above Italy before the brand accounted for 8.
Italy-style formation and evolution
"Italy tailors trying to cover the wearer's body defects, to make the man look thinner, more elegant, more tall, can make up for the errors committed by God. "Although this is a bit exaggerated, but also points out the Italy apparel based on the passed key. After all, for "Made in Italy" brand, it is the "world who does not know you." "Made in Italy" fashion seal, proved different from France's fashion experiment, is different from the United States purely commercial fashion, it should have a high level of production technology, excellent quality and novelty fabrics, as well as relatively simple and practical design.
In fact, hard to be in the fashion industry acclaimed "Italy style" statue. If Milan fashion week's mission has remained in the "in Italy and abroad, collaboration, to strengthen Italy's fashion image", "Italy's fashion" itself, has broken through the narrow national identity.
Before World War II Italy, there is no fashion industry. Although Italy's handicrafts very flourishing, whether tailors, goldsmiths, or Cobblers are renowned overseas, this is "Italy" made in "days." In 1910, the Ermenegildo Zegna inaugurated a textile school, 20 years later, to create a textile factory, making Italy "textile techniques" and remain invincible. However the lack of creativity, once Italy's fashion industry has been no international reputation for bruising. Women interested in France clothing, men searched with United Kingdom Savile Raw apprentice tailor, master of the background. At that time, Italy who dig at myself: "Italy of noble woman to reach the top, you must climb over the Alps, or across the Atlantic. "From this point of view," nationalism "was rapidly developing great weapons. Italy Government in order to create "Italy," and as long as designers come up with original designs, will be able to obtain financial and promotional support from the Government.
Notting Hill
Milan fashion week has emerged, to collectively show Italy fashion style.
However, Italy's men eventually to the year 1980, truly ushered in with France and the United Kingdom and the United States compete at the moment. Movies of the United States release of male dancers, male dancers played by Richard Gere, in the face of a wardrobe full of Armani clothing, lovely tile them in bed ... ... After gearing up, he is in front of the mirror posing with a beautiful pose. This film was not only the achievements of the Richard Gere, makes Giorgio Armani.
Designer stars of the era, always short of Italy people. Whether simple lean Armani, the flashy extravagance of Versace, Dolce and Gabbana casual yet refined taste, or Prada slightly neurotic intellectual temperament, Italy men's stress on the basis of quality, and full of rich content. Recalled Saint Laurent s brilliant genius of life
Italy's proudest men along the way, you can find an original comprehensive recreational features, superior fabrics and excellent workmanship "Italy style" has become increasingly unclear, from leather goods, Couture, menswear, clothing, accessories, shoes, and other fields, flashing Italy man's wisdom. Italy areas people are detailed clothing in the world, France's pride, Yves Saint Laurent and now from Italy who runs the portal, Tom Ford and Thom Browne successfully there amazing behind Italy tailoring support. Italy was proud of the brand has been the introduction of international forces, still clearly "real"?
Now, like Paris, Milan fashion week, with a wider tolerance to accept the "non-Italy style" of the designer. May still show in Paris, the world's most avant garde sophisticated men, and Italy is one of the most quality, most introverted low men's bases.
"Italy made" and "Italy made"
Beginning of the article about, Italy's Ambassador Sessa Forum on Chinese clothing this year, once proudly proclaimed, world-renowned "Italy manufacture" should be called "Italy people." However, bodacious "Italy" made, and there will be some dissonance.
According to the Los Angeles Times reported in Italy in Tuscany, can be seen on the hillside workshops, men and women of the old artisan apron, wearing glasses and fell on a wooden table, hand-cut and sewn leather. You could think of this scenario: tumbling down, the lights Dim shed and those people are immigrants from China.
Today, the Prada Bags and Gucci shoes on the coveted "Italy" made labels-these labels can make quadruple meaning prices may have changed.
In France, there are thousands of leather goods factories controlled by the Chinese: Chinese management personnel, workers are Chinese. Chinese workers have become an integral part of the fashion industry. Historically, located 10 miles northwest of Florence, Prato is Tuscany's textile industry Center. Here, legal resident Chinese population 12%. For those famous brands, is filled with Chinese factories provide an important way to reduce costs, because they were low cost purses, shoes and other products, production speed quickly. This helps boutique for selling these products to stay competitive, and many people claim that it's better than the alternative: move all production to foreign countries.
But for many efforts to keep the past excellence but costly production process of Italy craftsmen and cheap Chinese labor is deadly. Andelieya·kalisiteli said: "it was a crazy competition. In fact, you cannot compete. "To Cali, in the family business is now in its third generation. More than half a century, their home has been making handbags for top designers.
In a way, this represents Italy difficulty for the country as a whole: how to maintain a homegrown technology known to the world standard at the same time, to compete in the global economy?
Three problems that bedevil Italy's fashion industry: first of all, outright fakes and secondly, some shoes and bags are Italy production in low cost areas outside, but finally shipped to Italy with buckle, heel or strap on; and, finally, is fully in the Italy-made products, but from the hand of Chinese immigrants.
Calistri said, you may receive the following conditions: for sale in a fashion shop with a package, some Chinese workers in Italy made, others are Italy workers in Italy made. The former cost is 20 euros, which is the cost of 250 euro, but the price tag is the price the same.
Made in China: now considered a "borrowed", a lesson?
Faced cheaper competition from Asian States, Italy manufacturing luxury goods are also seeking to maintain and enhance profit approach. Some companies choose to cut overseas, and others, in order to maintain the purity of "Italy" made descent, is chosen in Italy the local hiring of minority workers processing.
The pursuit of profit is the nature of enterprises, but also obligations. No profits and any industry is hard to sustain, let alone develop. Just how in the circumstances permitted by law to perform the "obligations", not only is today's Italy enterprises need to consider, but also worth thinking among China's garment industry.
Italy's Foreign Trade Commission (ICE) said Antonino laspina, regional coordination officer in China, Italy exhibitors Chung Yue of China exhibition participation, showing their close attention to expanding China market, cooperation on joint ventures with their Chinese counterparts in the future also have great interest in.
Today, "made in China" has been overwhelmingly strong in sweeping the globe. This advantage has even spread to Italy's most prestigious Haute Couture--China's garment factories in the area, have been able to reach Italy luxury brand demanding quality requirements. We already have cooperation Wenzhou dory Chamoun and Zegna, let more Italy business saw "Italy design" and "made in China" with higher profit margins. This is to attract Italy enterprises want to cooperate with Chinese enterprises is the primary driving force ... (Source: and information network)
In addition to Zegna, Armani products have also begun to produce in China. Armani products originating from China labeled "made in China", which showed Armani on "made in China" to respect. However, Italy leading garment manufacturers on whether to go to China to produce their products, remained contradictory. In fact, not only in the field of Haute Couture, is popular in the mid-range brand, Italy clothing looks on the cover. For example is also the European mid-range clothing brand "MNG", "ZARA" or "H&M" are self-explanatory, and Italy's "United Colors of Benetton" has always let you know where this dress is made of. As one Spain says, "Benetton with a small t-shirts are said to be Italy, but I believe it is 'Made in China'. "
Armani Italy people Italy exhibitions fashion clothing men's wear brand
