Summer is over, read every other year the four fashion week spring/summer trends will follow. Fashion is never closed, do not think that busy only fashion editors and models, fashion show behind the show--are busy people! Today, Wong Kar-Wai has also set up their own "Axis Mundi Central" event management company, brand became one of the company's business activities, I do not know whether he is interested in the fashion show behind the war!
Fashion show is about to begin, models stood in a row waiting in the background, as long as the show command, they walked with a catwalk to the catwalk (Emilio Pucci spring/summer 09)
A show designer Stella McCartney (right) press conference to tell models
"Pose! "The need to show command
Show Guide, is a name for them, city's fashion industry started a little late, but is developing rapidly, than foreign gold producer model city, many of the big show by public relations firm responsible for the production, also known as PR activities. In General, a big show of public relations team require hundreds of people, they will be subject to the deployment of the active creative mastermind, to express the content and spirit of the brand. In "desire city" of a set plot in the, Carrie on was one talk exaggerated, is well-connected of show guide, invited to go show, and the show guide is responsible for has all models of select, and go Taiwan, set makeup as, and whole field show of lights music, then from show opening to Afterparty and end, show guide are will full put control, Queen posture, visible as evidenced by. Indeed, as a leader in the whole event, Sau will oversee the smooth progress of the activities as a whole, even if all the creative directors of the brand, before adjustments are made to consult professional advice show.
Abroad, the show is called "Show Producer" function similar to a television producer or producer belonging to the Freelance category, most of them having worked for a modeling agency, TV production companies, even former models, host, because with good relations with the brand and the media, in this industry today. Over the years, show and fashion editors, stylists and buyers, becoming the object of everyone's attention. Andres Aquino,Michael Maddox in the West, China's Chen Weiwei, Melvin Chua Ying company, are excellent "fashion event" pronoun, and greatly respected, has become the industry gold-lettered signboard.
Wong set up a new company, on brand activity seems to want to accomplish
Famous show-Michael Maddox
Show Guide working in fashion
For the show, and the most tedious work, but communication with customers. In General, the brand for the fashion show site can express things that expectations are too high, he proposes, deny, again, as show in the most important part of the preparatory work. A few ten minute show to bring out the brand of spirit and character is not easy, light, music, stage design and arrangement of tests show a keen sense of fashion, their grasp of the beauty had to be very forward-looking, not the same, nor too divorced from reality. Has directed the activities of numerous luxury senior show Chen Weiwei once said, to be a good show, there are poets like strange ideas and fashion sense. Says she almost never miss every important Fashion Show, style and fashion magazines and abroad inspired help. In order to improve their overall sense of aesthetic, but will see many books on interior design, stage design, to listen to all kinds of funky electronic music, rock music, and picture perfect movies. Although it is a very tiring job, and the need to constantly improve themselves, take up a lot of personal time to do homework, but also people who inadvertently became a very fashionable, can be considered a casual harvest of my career.
Wear the garment in a hurry, is in ensuring foolproof fashion show (Lanvin spring/summer 09)
United Kingdom top show pilot John Walford (middle) and models backstage photos
Government family, star family
In China, Melvin Chua of name in fashion circle, media circle in very loud, he superior of international family background and had served as had a well-known 4 a, advertising company General Manager of contacts and experience accumulated, makes he in established has himself of PR company zhihou, focused Yu do various quality of big show, from China fashion ceremony, Shanghai fashion thoughtful Chanel fall/winter clothing exhibition, many activities. Even Louis Vuitton,Dior, Super big names such as Chanel in developing strategies, models rhododendron became popular, also has a close relationship, he played a Chinese fashion, into an international top level. Melvin Chua in the reasons for the success of, strong government relations of force with a big star is the key, Melvin in the world, there are a lot of celebrity friends, Maggie Cheung, azalea, Maggie Q stars such as often for his activities to join, Naomi Campbell is also seen with him show, such contacts for his activity, will certainly bring about a fair amount of attention. Addition in city for show, many abroad big will specified to let local places, and Humanities and brand spirit phase combined, and most in China of culture places, are is belongs to national holds of, a paper approval often became many show guide of a heart knot, had, a famous of PR company in for Fendi making wall show, on in government PR Shang on spent has big half time, eventually achievements has this field was LVMH President called "only one in moon Shang see have see of fashion show! "。
Before the fashion show begins, models need to show under the guide of rehearsal (Dries Van Noten spring/summer 09) Master of street photography is how to prepare
The models arrive backstage in a hurry as he ran off, just shouting "duck! "(Miss Sixty 09 autumn and winter)
Fashion show also fashion spirit
In Europe, fashion, John Walford's name also represents a guarantee of quality and popularity, and the United Kingdom for the town, produced nearly baichang fashion show in the world, and the most famous is the punk godmother Vivienne Westwood to create almost 50 fashion show. And include "fashion Queen" Isabella Blow heat pushed Hussein Chalayan, Julien MacDonald and fashion brands such as Calvin Klein. Compared to the country's fashion show producer, John Walford in a more open and natural way, to spread the fashion concepts, such as into a TV producer,? even as private PR, make plans for the brand in other areas of development, on the one hand to spare no effort to promote the brand, using his contacts and international card scramble for business.
Stage presence, back into the piece (Jean Paul Gaultier spring/summer 09)
Photos of show guide will be set according to the model's makeup and rankings, they show (Dries Van Noten spring/summer 09)
Compared city and Europe show guide of show field making standard, in hardware making Shang of level almost has no any difference, but but in fashion show of soft fashion of Shang of gap, also many, currently city of many fashion show of purpose, just simple of show out pieces pieces fashion, let Star to warm field, can fashion spirit and no was is good of deduction out, and in last year of Jean Paul Gaultier of launches Shang, to will slightly SM complex of leather loaded deduction in place, Up a Girls Fight scene and exaggerated speech drama, after the big shout, other producers has always placed on top of the brand concept is commendable.
Chief Editor Wong Kar-Wai's spring-summer fashion shows fashion
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