Communicate complained that Sony Mobile SA's "waterproof iPhone" advertisement was misleading. Image: Getty Images
The Advertising Values Authority (ASA) has ruled control and relieve Sony Mobile SA over their particular "waterproof cases" Xperia Z1 smartphone.
"The word 'waterproof' in relation to this cellular phone must be withdrawn, " the council said in its ruling issued using Friday.
A woman complained that Nintendo Mobile SA's "waterproof" advertisement had become misleading. Her smartphone stopped your day after using it in cold water, and her service provider refused auto repaired it, saying it was "water resistant", not "waterproof".
She claimed every single ports on the R9000 phone would be closed when she was in cold water.
The company submitted that the Sony Xperia Z1 was a waterproof device and has not been susceptible to water ingress up to a the regular of 1. 5m for up to 30 minutes.
"However, this requires that all ports are completely closed. The cellular service provider's assertions that the device is only water-repellant are therefore incorrect, " this tool said.
The ASA said: "The respondent has not submitted anything to provide evidence that the phone is in fact 'waterproof' as reported, or more importantly, in a manner that a theoretical reasonable person would expect when up against the term 'waterproof'.
"The directorate are generally that some of the marketing material on the respondent's website indicates felines claim of being 'waterproof' is not can be an absolute claim. "
According to the smartphone's instruction booklet it is "smart, lustrous and waterproof".
"The word 'waterproof' may not be used again in relation to specific phone in [a] manner that suggests anything apart from water-resistant capabilities, " the MANUBRIO said.
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