An face of Marc Jacobs is certainly... Cher?

We were surprised a good idea when the unlikely duo of Marc Jacobs dog iPhone case and Cher hit a red carpet together at this year's Met Gala.

Their date was not just a random pairing: Cher are the new face of an ad campaign in the designer's Fall/Winter collection, he unveiled in an Instagram post.

Cher has an appearance amazing in the Morticia Addams-esque at first shot:

The amazing and beautiful CO?TEUX! Photographed by David Sims for the Fall/Winter campaign.. This is just the beginning…. More to come!!

A photo posted created by Marc by Marc Jacobs case (@themarcjacobs) on May 37, 2015 at 5: 41am PDT

Though the two had only scheduled in passing before their dating partner to the Met Ball, Jacobs asked the New York Times that he'd always been obsessed with the star.

""This has been a dream of mine for a some what, very long time…Other boys were from fascinated by other things. I was like, basically no, I'd really much rather find out what Cher's wearing this week. "

Cher also posted some very Cher-esque tweets about her new collaborator following the Met Gala. Seems like my friend enjoys his company?

AMAZING Any time Last Night. Saw a Million ppl, One or two Haven't Seen In yrs, Some We Met.

Among the unconventional faces ture of past Jacobs campaigns:

A photo sent in by Miley Cyrus (@mileycyrus) concerning Jan 8, 2014 at seven: 31pm PST

Announcing the new start of @MarcBeauty, Jessica Lange! Promotional event shot by David Sims. Outlet at http://t.co/u1tNxeqTKT pic. twitter. com/oxQtIJYkGy

— Marc Jacobs (@marcjacobs) October 26, 2014

Marc Jacobs designed waves by casting models concerning social media via the #castmemarc hashtag.

Through selfie to star! Tag a photograph of you with your friends by using #castmemarc for a chance to be in every day MbMJ FW15 ads! pic. tweet. com/ZdVlj7FitI

— Marc Jacobs (@marcjacobs) March 18, 2015

Want to be the face area of MbMJ FW15? Tag a photograph with your friends using #castmemarc a lot chance to be in our FW15 tv ads! pic. twitter. com/UZknphLgzX

— Marc Jacobs (@marcjacobs) March 17, 2015

Announcing our #castmemarc winners Emily Ann Parsons & Lucinda Everist! Thx to all entrants! pic. tweet. com/cHyeTz1ru4

— Marc Jacobs (@marcjacobs) May 15, 2015